2023 Cannes Young Lions

One team of two. One digital brief. 24 hours with no supervision.

The 2023 Cannes Young Lions Competition featured contestants under 30 from the global Havas network. Each country executed a different brief with different rules.

Canada was represented by myself and my partner as we explored the best way to entice young Canadians to donate to the Nature Conservancy of Canada (NCC).

We had 24 hours to develop a strategy that would inspire Canadians to continuously support the NCC and the lands they preserve.