Monoferric®
In an oversaturated market, Monoferric needed a fast campaign to set it apart from the rest of the IV iron products. Only one thing came to mind—Monoferric is the only one dose infusion for iron deficiency anemia. One and done.
The speaker videos section of Monoferric.com highlights our Monoferric Moments, which is a seven-part video series where I lead the copy initiatives for scriptwriting and the copy direction day of shoot. I was able to transform our existing campaign and data it into bite-sized videos that are located on the Monoferric website and interactive visual aid.